How Confirmation Campaigns Work

What confirmation campaigns are in Reach, how they differ from notification campaigns, and how to set one up for sending to non-subscriber recipients.

Overview

Confirmation campaigns are how Reach sends messages to recipients who are not stored as subscribers. Instead of targeting a category, you provide recipient contact details at launch time in a file. This article explains what Confirmations are, how they differ from Notifications, and how to set one up.

Notifications vs. Confirmations

Feature	Notifications	Confirmations
Audience	Stored subscribers in a department and category	Recipients provided at launch in a CSV
Launch type	System campaign	File campaign
Subscriber setup required?	Yes	No
Template approval?	Yes, same workflow	Yes, same workflow
Best used for	Ongoing subscriber communication	One-off or variable recipient lists
Where configured	Campaigns Configuration Notifications folder	Campaigns Configuration Confirmations folder

When to Use a Confirmation

Confirmations are useful when:

• Your recipient list changes with every send and maintaining it as subscribers is impractical.
• You need to send a message to a specific group of people who are not part of your subscriber base.
• You are sending a one-time transactional message (e.g., a billing confirmation to a specific account list).

How to Set Up a Confirmation

Step 1: Create a Confirmation group

1. Go to Campaigns Configuration and select your department.
2. In the left-hand tree, expand the Confirmations folder.
3. Click the + button to create a new group (similar to a Category Group for Notifications).
4. Enter a group name and click Create.

Step 2: Create a Confirmation

1. Click on the group you created.
2. Fill in the Confirmation Name, Sequence Number, and Grouping fields.
3. Select the channels and providers for this Confirmation.
4. Click Update Confirmation to save.

Step 3: Create templates

Templates for Confirmations work the same as for Notifications. Go into the Confirmation in the tree, find the template folders for each channel, create drafts, and get them approved. See below related articles

Create SMS templates

Create Email templates

Create Voice templates

Step 4: Launch using a File campaign

Once templates are live, launch by going to Campaigns Launch Campaign File. Upload a CSV with recipient contact details and the Confirmation Template ID. See KB-036 for the full file campaign launch steps.

Frequently Asked Questions

Q: Can I use the same template for both Notifications and Confirmations?

A: No. Templates are tied to the specific Notification Type or Confirmation they were created in.

Q: Do confirmation recipients get stored as subscribers?

A: No. Confirmation recipients are not added to the subscriber database. They receive the message and that is it.

Q: Can I track delivery for confirmation campaigns?

A: Yes. Results appear in Analytics. Search by the campaign name or ID you used at launch.

Q: What is the Grouping field on a Confirmation?

A: Grouping is the equivalent of a Category Group for Confirmations. Every Confirmation must belong to a group.

Q: Can I reuse the same Confirmation for multiple launches?

A: Yes. As long as the templates are live, you can launch a file campaign using the same Confirmation multiple times with different recipient files.

Need More Help?

If you have followed the steps above and still require assistance, please refer to the relevant articles listed below for additional guidance.

• Launch File CampaignsHow to run a file campaign using your Confirmation.
• Campaign Structure ExplainedHow Confirmations fit into the Reach campaign hierarchy.